What Happens Before Game Design?: Eye Tracking on Search Engines

Saturday, February 14, 2009

Eye Tracking on Search Engines

Google recently released the results of a study they did on how people use their site. It's pretty interesting but I think that it speaks of why the google or any advertising model, ends up failing. How is it that people can be pointed toward products or stores of interest to the person surfing on the net? It's a pretty strange idea; though a really cool study really sheds some light on things. Here are some of the findings:

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What?

I believe that how we understand the world comes through most clearly when play is involved. The rules we create, the representation of characters, metaphorical representations of familiar circumstances, and more all come into play when game makers create the video games that a portion of the world then plays.

If this is true, and I see no reason why it would not be, then the world of gaming offers us a significant ability to discern how other areas of the world see their own world, how they see themselves, and how they see us. To study the inner workings of video games is to study the inner workings of groupthink, that shape of things that comes out a myriad of voices all talking about the same thing.

That is what I will talk about with this blog. I will try and leave references and various pieces for further reading about my own impulses and my own paradigmatic posturing. If you have any questions, you can find me on Twitter, Facebook, or by email.